Once you have started to escape Shouldland, you will probably want to bring others with you. It’s really hard to change people’s minds though. External opposition to people’s beliefs, especially opposition they find threatening or insulting, tends to make them dig their heels in even more.
I have a family member who I got into a political debate with. Their substantiation was “cause that’s just how it is”, whereas my view was supported by logic and evidence, and basically exposed their racist ‘beliefs’.
Not only could I not convince them to see the modern, compassionate, enlightened point of view, I further strengthened their own beliefs. Listening to a much younger, although much more educated and more worldly, family member was insulting to them. To do otherwise would threaten their investment in their beliefs, and potentially, more importantly, threaten their entire family hierarchical outlook.