Social norms are the explicit and implicit rules specifying what behaviors are acceptable within a tribe (group of friends, family &/or colleagues). This sociological and social psychological term has been further defined as the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviours. Social norms have also been described as the customary rules of behavior that coordinate our interactions with others.
Social norms are neither static nor universal; they change with respect to time and vary with respect to culture, generation and even social class. What is deemed to be acceptable dress, speech or behaviour in one social group may not be acceptable in another. Deference to social norms maintains one’s acceptance and popularity within a particular group. By ignoring or breaking social norms, one risks becoming unpopular or an outcast.
Counterculture is a sociological term used to describe the values and norms of behaviour of a subcultural group that run counter to those of the social mainstream of the day. It is like the cultural equivalent of political opposition. Counterculture can also be described as a group whose behaviour deviates from the societal norm.
The counterculture of the 1960’s became identified with the rejection of conventional social norms of the 1950’s. Counterculture youth rejected the cultural standards of their parents, especially with respect to racial segregation, women’s rights, gay rights and the Vietnam War. Hippies became a very large countercultural group.
There is a small, but growing, counterculture that rejects the social norms of today, working to provide the greatest freedom and potential for self-expression previously unknown in human history. Come join us…